Commonwealth Proper | Customer Stories

Our sales have increased over 50% each year since switching to Bookeo in 2012.

DOUGLAS MARTIN, CFO Commonwealth Proper

Commonwealth Proper offers American-made custom menswear out of their Philadelphia and Atlanta locations, and at pop-up trunk shows around the country.

Since beginning with Bookeo, the company has nearly doubled its revenue each year. Commonwealth Proper’s clientele appreciate the convenience of online booking so much so that 75% of the company’s appointments are now made online using Bookeo.

Using Bookeo enables the team at Commonwealth Proper to customize appointment availability in order to accommodate each location’s daily schedules. This, in addition to Bookeo’s seamless interfacing with iOS Android and other mobile devices, gives company employees, known as wardrobe advisers, the ability to access their calendars and appointments anywhere, anytime.

A proper start

Former professional soccer player Craig Arthur Von Schroeder became a fan of the finely tailored menswear on Savile Row during his time playing in England. But when he returned to the US to practice law, he couldn’t find any high quality, slim fit men’s shirts that were also made in the USA.

So, in 2008, he started Commonwealth Proper in Philadelphia, the original home of American men’s fashion. His goal? To dress “today’s and tomorrow’s captains of industry and thought leaders” in custom-tailored, US-made menswear.

In 2012, former music recording studio owner Douglas Martin joined Craig as co-managing partner. That was the same year that Commonwealth Proper started using Bookeo. They’ve grown rapidly every year since then, and have recently opened a second location in Atlanta, Georgia.

We like how Bookeo integrates into our Google calendar and how customers can choose their own wardrobe advisers.

CRAIG SCHROEDER, CEO Commonwealth Proper

Bookeo is simple and easy to use and gives reminders to clients.

DOUGLAS MARTIN, CFO Commonwealth Proper

The Challenges

Commonwealth Proper provides every client with a private, one-on-one wardrobe consultation. Craig, Douglas and their wardrobe advisers needed a flexible scheduler with appointment times that wouldn’t overlap. The self-described “gentlemen rebels” are often on the run doing trunk shows around the country, so they also need easy, on-demand mobile access to their calendars.

As for their busy, successful and on-the-go customers? They need the ability to book appointments quickly and easily without the back-and-forth of phone or email.

Bookeo is a perfect match for Commonwealth Proper and their clients: when appointments are the lifeblood of a business, its booking system must be intuitive, flexible, and able to handle ever-changing schedules.

The Solutions

Bookeo is a great match for our business. We recommend it to any business that operates by appointment.

Since the call to action on Commonwealth Proper’s website is for clients to book appointments, Bookeo has played a key part in the company’s growth.
Craig says that the information the company gets from client bookings on Bookeo has been “instrumental in providing our teams with insight into our clients and their particular clothing needs“.

Bookeo is simple and easy to use, and gives reminders to clients.

An upscale business on the cutting edge of fashion simply cannot mess around with mediocre technology or a less-than-perfect customer experience.

Commonwealth Proper appreciates how Bookeo integrates beautifully and instantly with its staff’s Google Calendars, keeping everyone current on their clients appointments. Bookeo also allows their clients to select and book the Wardrobe Adviser of their choice and sends automatic reminders that reinforce Commonwealth Proper’s highly personalized brand.

Our sales have increased over 50% each year since switching to Bookeo....it has been a key driver of our growth.

Craig says that giving his busy clients the ability to book appointments online “has greatly improved the client experience – and saves us the time and effort” of not having to schedule them on the phone.

Just as crucial is Commonwealth Proper’s ability to run successful, on-the-fly trunk shows in different cities. Craig says that Bookeo lets his clients easily make appointments “during certain select times and locations, which is great.”

Bookeo is critical to our business.

Commonwealth Proper is focused on both the art and science of building a custom wardrobe that fits the needs of each client’s lifestyle. It provides top quality service by working with one-on-one with clients during initial consultations and fittings, which can take up to an hour.

“We take our time with each client to give the proper advice“, says Craig, “Having Bookeo on our website to schedule and manage appointments has been helped us grow sales and improve the client experience“.